Smart Management

We had the privilege to ask Anthony Whitaker a few questions. He is the reference in short management courses for salon owners and stylists, worldwide. Take a tour of his sharp and to-the-point website.  You will be glad you did.

5 Questions for Anthony Whitaker

Gappt – What management trends you foresee for the industry in 2014/2015?

Anthony –  Long term I think people are looking for a variety of employment models. The traditional employee/employer model isn’t working for many and I believe we will see more cooperative type business models in all shapes and sizes.

What do salon owners look for when signing up for management courses?

Practical real world solutions to their problems… not hyped up irrelevant theory. And a magic wand…

Which management books are at your bedside?

Ctrl Alt Delete by Mitch Joel and ‘GROW 4 Marketing’, still in draft form [I’m the author].

Technology enables salon owners to save time: in accounting, booking appointments, and through their online presence – we have seen a revolution in the last ten years. What is next?

The challenge now is to make marketing and the access to your inbox authentic, and build real relationships.

What social media channels do you recommend for a salon owner that needs to build a client base in a new location?

The one your target markets are on…for most hairdressers that usually means FB, Instagram.

#anthonywhitaker #growmysalonbusiness #gappt #smartmanagement

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“Too many hairdressers find out too late that being a great stylist is not enough when it comes to launching their own salon business,” said Whitaker. “I want to condense what I’ve learned over three decades as a successful hairdresser and business owner to give owners and managers the tools they need to build and lead a great team and run a profitable business.”   With over three decades of industry experience as a hairdresser, Vidal Sasoon Creative Director and salon owner, Whitaker has expounded his knowledge to over 250 000 stylists in over forty countries worldwide.”