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gappt & The Chapel Hairdressing shortlisted for the 2014 British Hairdressing Journal Business Innovation Award

London, 08 September 2014 – In an increasingly digital world how can hair salons and spas get in the minds and hands of their customers?

There are a number of tech tools available to salon owners these days, but when it comes to marketing your late availability appointments, nothing surpasses gappt.com. It combines mobile technology with a simple yet powerful cloud-based communication and marketing platform that allows salon owners to engage with new and existing clients, bringing customer loyalty to a new level.

Developed with the input of award-winning salons and spas in the UK, such as The Chapel, Taylor Taylor London, and Rossano Ferretti, to name a few, gappt impacts the bottom line while giving clients a channel to discover products, and get appointments with their favourite stylists — at the time that is convenient for them.

It comes as no surprise that gappt was shortlisted for the 2014 British Hairdressing Journal Business Innovation Awards together with The Chapel Hairdressing. According to gappt co-founder and CEO, AJ Toor, what makes the platform unique is that “gappt-powered apps are fully branded and customisable, offering businesses of any size the opportunity to stay top-of-mind with existing customers and to grow their client base directly — without having to rely on third-party websites that take commission or demand heavy discounting.”

AJ Toor worked in investment banking before launching gappt, and he quickly understood the business model of salons, how mobile devices could enable them to increase revenues: “unlike traditional static online booking systems which expose the salons’ diary, hand-over control of the appointment book, and offer little in the way of branded marketing, the gappt platform intelligently publishes and markets specific white space under the salons brand achieving a perfect balance between convenience for the customer and control for the salon owner.”

gappt puts salons’ brands literally in your customers’ hearts and hands. Its features provide a superior level of convenience to new and existing customers, creating much higher rates of engagement to your salon and giving clients greater awareness of everything the salon and spa has to offer.

To find out more about gappt-powered apps visit gappt website at www.gappt.com
• Request a demo at www.gappt.com
• Download the apps of The Chapel Hairdressing, Rossano Ferretti, and your favourite salons and spas.
• Follow us @gappt for updates and management tips.