“It’s great to see that it’s actually bringing new clients through the door. To date, 20% of requests through gappt have been from new clients, without us doing anything.” Ailsa Turner, Commercial Director, Conrad BlandfordContinue reading
Category: Opinion
Owning the Relationship With Your Clients
You should take singer Adele’s advice on owning the channel of communications with your consumer base. Her success in acquiring and maintaining a fan base results from the use of branded social platforms to engageContinue reading
5 Questions for Anthony Whitaker
Smart Management We had the privilege to ask Anthony Whitaker a few questions. He is the reference in short management courses for salon owners and stylists, worldwide. Take a tour of his sharp and to-the-pointContinue reading
The Age Of Immediacy – it’s all about Now
While plenty of articles and blog posts agree that the term ‘Information Age’ became outdated several years ago, there is yet to be a clear consensus on a defining moniker for today’s particular use ofContinue reading